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Show Notes:
- Alex Branning has struggled in the past with work-life balance.
- At one time work was number 1, 2, and 3 on his priority list.
- Alex says there is no 50/50 work life balance it is 100/100.
- You have to be 100% present at work and then 100% present at home.
- Alex and his wife recently went to see the movie Goodbye Christopher Robin
- There was a line in the movie that went: “I’m doing this for us so we can have a better life and she said no you are missing life. Life is happening now.”
- We need to remember that people are depending on us.
- There are two habits that have led to Alex’s success. First is starting his day off with devotions and alone time. Second is scheduling everything out.
- Write down what you want your ideal day to look like.
- Write down what your actual day looks like.
- Compare the two and work towards your ideal day.
- Time is like gas. The more time you give yourself the more time it will take.
- Marketing:
- It has never been easier to target your marketing than it is today.
- It will never be cheaper than it is today.
- This is a really exciting time in marketing.
- There are a few different strategies to marketing:
- Fish hook
- Cast into the ocean and targeting based off interests. (ex: Facebook, Instagram, etc.)
- Fishing Net
- Putting your information where you know your customers are. (ex GoogleAd Words)
- Fish hook
- Ask yourself these questions:
- Who are your target clients following?
- What books are they reading?
- What groups are they a part of?
- Using technology to benefit business:
- Technology is just a new way of thinking.
- Once you understand the technology, you will come up with ways to use it in your business.
- Technology is just a new way of thinking.
- Building a house analogy:
- Start out with the foundation (one social media platform).
- Start out by serving them first.
- Then move to other social media platforms.
- How to set your business apart:
- It’s is all about conversation domination (the marketing conversation).
- No matter where they are you show up.
- The more familiar you are with them the more likely they will trust you.
- Be present and then you can make the ask.
- It’s is all about conversation domination (the marketing conversation).
- Alex’s podcast
- He realeases it on Mondays and then releases small parts of it each day.
- He starts with an anchor and then gives his audience little bits at a time.
- 50/30/20 Rule
- 50% fun and engaging
- 30% educational
- 20% promotional
- Paid Advertising
- Every single business owner should:
- Have an ad going to everyone that has visited your website to set up a free session or some type of free coupon.
- Help them figure out how to contact you.
- Never stop marketing.
- Every single business owner should:
- SMOVE
- Maximize the relationship:
- Up-sell them with another product or service.
- Have a good referral system in place.
Alex Branning’s Recharge Round
- Share with us how you believe your mindset affects your life? Its huge. Mindset dictates attitude, Attitude dictates how I show up. How I show up dictates how much I get done.
- What do you do daily to bring Energy into your life? Sleep an extra hour. Take 10 minutes to listen to a podcast. Energy comes from his peace and contentment.
- Share the number one connection that has made the biggest impact on your life? Eric Lofholm: Business coach and changed his mindset. Had him write out the ideal day 4 years ago. That is the template that he does now.
- What advice has Influenced you the most in your life? “Serve first. Serve the best you can. And then continue to serve”
- Recommend a book and share why you love it? Expert Secrets by Russell Brunson
- Define in one sentence or less, what legacy you want to leave on the world? “Alex was able to set an example to his audience on how to build a successful business while being 100% present for his family and community and putting others first”
Contact:
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